Cannabis dispensaries and retail stores are just like any other location. They are customer-centric, which means that you need to focus on customer service. If you expect customers to return to your location, you have to give them a reason to do so. Unfortunately, customer service isn’t always as easy to provide as you might think.
There are a few tips to ensure that you enhance customer service so that customers are more likely to return to your dispensary or store again and again.
Some employees aren’t natural rays of sunshine. You have to teach them to smile at customers as they enter the door. This provides a sense of warmth to the customer so that they feel more comfortable.
Simple things as saying “How are you?” or “Nice to see you again” can go a long way. If your employees are hiding behind their phone, it’s not going to be a positive environment for the customer to enter into.
You have to be ready to ask questions of your customers. Not everyone will admit that they need help, so it’s up to you to find out why they’re there and what they’re looking for. You can start off with simple questions and then use their answers to guide you towards the more probing questions:
- What are you looking for?
- What characteristics do you like in cannabis?
- What’s your budget?
- How do you typically consume it?
These will help you to better understand your customer. They will also be impressed by your ability to help them, which they will remember.
There are more cannabis strains on products available than ever before. Unless you have a true connoisseur standing in front of you, they are likely overwhelmed by the variety. They are going to look to you and your staff to provide recommendations.
Training your employees on the product will go a long way. This can be a physical class or online training. However, when your employees know more about the products, including how they taste and how much should be used at a time, it will help when providing customers with a more positive experience. You may find that you sell more when you are able to recommend products as well as supplemental products that go along with what the person originally came in for.
Additionally, when you can teach your employees to upsell, it will help you to generate more revenue. This is yet another reason to make sure that your employees know all there is to know about the products that you are selling within your establishment.
Whether you spend a lot of time trying to hire the “right” employee or not, training is not something you want to overlook. They may appear to be very knowledgeable about cannabis, but you have to teach them about providing good customer service.
The more training you offer, the more it will pay off for you in the end. Customers will become more likely to return. They’ll spend more money and they will become raving fans of your establishment, providing you with online reviews and referrals.
It’s also a good idea to set up a loyalty program. Inform your employees about it so that they can push the loyalty program in a subtle way to all of the customers that walk through the door.
Provide the online sales training that your employees need by contacting MJ Hybrid Solutions today. The education platform makes it easier to educate staff on cannabis and customer service. You will then be able to grow your business as a result of having trained employees.
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