The cannabis industry is highly competitive, which makes captivating and retaining customers’ attention a bit of a challenge. When there are several other dispensaries close by, yours has to have some sort of value that keeps your customers returning purchase after purchase. How does your dispensary stand out from your competition and is that enough of a reason for a customer to choose you over the shop down the road? Here are a few ways that you can ensure that you are consciously adding the maximum amount of value for your customers, each of them easy to implement as a part of your business strategy.
Perfect The Customer Experience
Take a look at the customer experience from every angle, as well as asking them directly in what ways you can improve. At the end of the day, it is the customer that you want to make happy. The more memorable and the better the experience the better when it comes to getting customers to think of your store when they are in search of cannabis products. This can be done through the culture of the business, such as how customers are treated. It can be an aspect of the visit that is unique. It can be anything that sets your business apart.How can you create an amazing experience unlike that of your competition?
Offer A Variety Of Products
Make sure that the products you are offering are what your customers are interested in.You can tell, through sales, what products interest your customers more.Knowing who your clients are and what they usually purchase is only half the battle. You also have to anticipate what they may be interested in trying next.Some dispensaries specialize their stock a little more, which works for some business models. However, we understand how selection can make a difference, especially for recreational shops catering to tourist customers.
Stay On Top Of Regulations
Regulations are constantly changing and your business needs to be up-to-date on them at all times. We’ve seen packaging changes go into effect virtually overnight, giving business owners little time to respond! Falling behind, even just a little bit, can leave your company vulnerable to legal issues. There are a variety of ways to keep up with cannabis-related news on both state and local levels.Adding this to your business routine and production meetings is a great way to ensure you never miss a beat on cannabis regulations.
Out Knowledge Your Competition
Knowledge truly is power. While there is a good amount of information on cannabis these days, it’s not always easy to access. For this reason, budtenders become that resource for those who may have questions. Being aware and implementing this into your employee training allows your company to help educate patients more adequately. While most budtenders are relatively knowledgeable, many fall victim to some cannabis myths or only have a baseline understanding. The ability to provide this information will also increase customer trust and eventually loyalty over time.
Now that you know what tasks need to be done, the next step is to initiate the necessary changes. The more you design your business around the customer experience, the more successful your company will be in the long-run. It is one thing to just sell cannabis, it is another to have a relationship with your regular customers and knowing what they prefer. The key takeaway is creating a bond with your customers that adds an unprecedented value to the overall experience that your competition can’t match. For more tips on succeeding in the cannabis industry or creating success with your company, please feel free to visit our website or contact us today!
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